Concept Packaging

Blurina is a dilating eyedrop brand that allows to see your near future. The idea is to dilate the pupil causing, among other effects, blurred vision and greater sensibility to light. It is like when you go to the physician and they use drops to do a better exploration of your eyes. The difference is that with Blurina, the exploration is of the future.

The name of the product comes by the union of “blur” and “-ina”, a very used ending in medications. Red color in eyedrop bottles is used by opthalmologists to refer to pupil dilation products. So, in addition to black and white, red has been used in this packaging. But it has been metallized into copper, bringing a more premium touch.

MA in Packaging Design / ELISAVA / Nov. 2018

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