La Manual Alpargatera is a family business dedicated to the handmade production and sale of espadrilles. A fresh, natural and ecological footwear very present in the Mediterranean lifestyle. Every year hundreds of tourists visit the shop to take with them the humblest part of the Catalan tradition.
With the idea of turning this souvenir into a more authentic experience, we have updated the image of the brand and rethink this minimal and simple pack. For the structure, we have converted the well-known paper bag into a backpack with two positions, made from 6 holes in strategic points and a rope. Thanks to the string, we hung a label without adhesives showing the relevant information about the manufacture of the finished handmade product with the signature of the responsible craftsman.
In the corporate image we wanted to include a delicate illustration of the esparto grass, the plant with which the sole of these shoes is made. This helps us to give a warmer and more natural image of the brand. Finally, we also designed a small map inside of the bag, to encourage customers to get to know a more intimate Catalonia, letting themselves be carried away and discovering the most special corners of the Ronda road.
MA in Packaging Design / ELISAVA / Apr. - Jun. 2019