Blurina

If there was something to see your near future… What would their packaging look like?

Blurina («blur» + «-ina», a very used ending in medications) is a dilating eye drop brand that, thanks to their secret formula to dilate the pupils, allow you to see your near future. The idea is to use this effect used by ophthalmologists for the exploration of the eyes (which also causes blurred vision, increased sensitivity to light, etc.), but with Blurina the exploration is of the future.

In addition to the black and white color, red has been used to continue with the color code that refers to pupil dilating products, but has been metallized and converted to copper to give it a more premium look.

Master in Packaging Design, ELISAVA / 2018
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