The Coffee Movement

TCM is coffee made social movement. An ethical, expert and non-conformist brand that believes that the world would be better if we value not only what but also where, when and how.

To represent the strength, coffee lovers and the movement itself, we are inspired by revolutionary propaganda of the 40s: a waving flag logo, a fist holding a cup, a black and white image, and flat bright colors to emphasize the most relevant elements. Structurally, it is a matchbox container, easy to open and close, which optimizes the space to the maximum in the arrangement of the capsules.

Master in Packaging Design, ELISAVA / 2018
Collaboration: Juan Carlos Nieto, Paola Parodi
Featured: Packaging of the World