Cor’ (heart in Catalan and the most tender part of the artichoke) + ‘met’ (from gourmet), is a gourmet food brand based on the artichoke as the main ingredient. This tasty and depurative Mediterranean food is known for its multiple benefits for the organism and has been highly appreciated in the past.

To communicate its purity and value, a light gray color background and an intentional composition that leaves a lot of air between elements is used, contrasted with a zenithal product photography placed on the left and cut by a vertical strip.

Scope: Brand Identity, Packaging Design, Art Direction, 3d Visualization
Master in Packaging Design, ELISAVA / 2019