Crossfit Balaguer

Identity proposal for a training box located in Balaguer, Lleida, focused on improving people’s quality of life through physical activity by challenging, intense and dynamic workouts.

The design seeks simplicity and efficiency with a friendly, bold and inclined logo, which gives the sensation of movement and references the city where it will be located. In this way, we represent this new sports discipline and the team behind the project, young, strong and determined to challenge everything. This project is part of Laura Salvia INEFC’s final BA degree project.

Scope: Brand Identity, Art Direction
Crossfit Balaguer / 2022