Garcia Chips

Redesign of J.García chips, a classic from the province of Castellón, Spain, a small charming and very close city as the company is.

The first thing was to simplify the name to Garcia and create a new modern and balanced logo. To represent simplicity and the artisanal production of the brand, it is used only a typographic composition with a more deep corporate blue color and gave a lot of visibility to the product with a completely transparent bag. The result is a simple but elegant packaging, which elevates the product and communicates quality and tradition.

Scope: Brand Refresh, Packaging Design, Art Direction
Master in Packaging Design, ELISAVA / 2018
Featured: Packaging of the World