I help product-based brands and startups, mainly in the Beauty & Wellness space, build visual systems that stand out on shelves and online. With 7+ years of experience, I design packaging that elevates how your product is perceived. My approach is clean, typographic, and intentional, combining strategy with refined aesthetics. Based in Barcelona and working worldwide.
Services
Packaging Design
Packaging that speaks before the product does. From early concepts to redesigns, ready for production.
Labels, boxes — SKU families — Production files
Brand Identity
A visual system that supports the product, not just sits on it. Logo, typography, colour, guidelines and every brand touchpoint you need.
Logo & Guidelines — Pitch decks
Creative Visuals (3d CGI/AI)
Product visuals for ecommerce, campaigns and launches. Still and moving. Used to explore and define the product before it even exists.
Product stills — Ecommerce — Social content
Process
01 / Discover
We start with a conversation and a briefing to understand your brand, product and goals. Together, we define the scope, deliverables and what we’ll need to get started.
02 / Explore
I turn the brief into distinct design concepts, showing how each could look and feel in context. I walk you through the ideas behind them, so you can choose the direction you’d like to take forward.
03 / Refine
I refine your chosen concept through agreed rounds of feedback, working on typography, colour, layout and details. Once approved, I adapt the design to additional products or formats where needed.
04 / Deliver
With everything approved, I prepare the final files for production or digital use, from print-ready artwork to brand guidelines or product visuals.
Depending on the project, I collaborate with talented professionals (and friends) to achieve the best creative result.
Sometimes I like to do projects that no one else commissions me to do, to stay creatively active and continue evolving my style. On my days off you can find me playing with 3d & AI, training until exhaustion, or losing myself into long walks.