Personal care shower brand that seeks to regenerate body and mind by fusing natural bioactives and technological innovation.

It is inspired by waterfalls, one of the most beautiful and relaxing phenomenon in nature. Its rhythm and verticality have been reflected in the shape of the package, elongated and cylindrical, which also takes us to the scientific world. To give a more sensory experience, it have embossed uneven lines representing the balance and chaos of everyday life. The visual weight of the design falls on the bottle, leaving a clean and simple graphic concentrated at the bottom.

For Labbel, when you get closer to nature you get closer to yourself.

Scope: Brand Identity, Packaging Design, Art Direction, 3d Visualization
Master in Packaging Design, ELISAVA / 2019
Featured: Packaging of the World