SOSG is a research project from the Polytechnic University of Valencia (UPV) to fight against online child sex grooming through a pioneering approach: analyzing the communication and manipulation strategies used by bullies to deceive them, developing content for their awareness and prevention. The result is a modern, friendly, and close identity based on patterns and repetition, which aims to put the endpoint to cyberbullying by giving a voice to this crime and those who have taken it away.

Scope: Brand Identity, Art Direction
Universitat Politécnica de Valencia (UPV) / 2021