Romanticizing femininity, that’s our redesign concept for Tampax. Let’s face it, having your period is a nightmare for all women, but none of us wants it to stop coming. For better or for worse, we are going to share a lot of our life together, as if it were, in a way, our partner.
With or without you (as the song says), is the idea of this project. A more natural, fresh and delicate image, with a new range of colors more in line with the period topic and illustrations that are filled with flowers according to the flow of menstruation. The advertising campaign has a young audience in mind and seeks to make a funny simile between the menstruation relationship and a couple’s relationship, using love song lyrics.